Four Seas Group successfully introduced the best-selling Japanese plum wine brand, “CHOYA”, to Hong Kong. Through its extensive distribution network, it will bring the fragrant and mellow high-quality plum wine to the people of Hong Kong.

Founded in 1914, CHOYA started as a grape grower for winemaking. Since 1959, it has been involved in plum wine sales and has since become a leading plum wine manufacturer. CHOYA places great emphasis on quality control, strictly managing production processes including plum selection, maceration, and blending over the years. Its brand quality is widely recognised and has won numerous awards in international spirits competitions.

Dr. Tai Tak-fung, Chairman of the Four Seas Group, stated that CHOYA is Japan’s largest plum wine manufacturer and has been loved by consumers for many years. He was delighted that the Group had successfully acquired the brand’s distribution rights in Hong Kong. He said that the Group will actively utilise its extensive distribution network to promote CHOYA products throughout Hong Kong, hoping to create a surge in interest in Japanese plum wine in the city.